Episode 61 – Grow Your Foodservice Business with Content Marketing

  

The most valuable weapon you have in the battle for eyes, ears and engagement online is content. 

Content is as important to your digital presence and marketing efforts as the food you serve is to your dining room. It shows who you are, what you do and what you’re capable of – but most importantly – it can impact a visitor’s decision to return. Like a great meal, great content helps customers establish an affinity for your business and brand. 

This episode explores (what is in my opinion) the best way to be found, to be followed and to grow your foodservice business using the internet. I won’t be going into specifics on how to establish properties like your website, Facebook page and Instagram account. This is for foodservice owners and operators who already have digital properties and want to get better at using them to increase traffic. 

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We look forward to your feedback, send an email to podcast@dennisexpress.com.

Episode 60 - Peer to Peer with Paul Saval

 

Six figure sales swings, last minute website launches, loss mitigation, oncological humility and a philanthropic culture… Paul Saval shares how his team never backed down from the pandemic and what he hopes is on the horizon.

If you work in the food industry, provide distribution services, conduct sales calls or are at all curious about the chaotic world and persevering positivity of an independent businesses over the past several months this episode is a can’t miss.

Foodservice distributors provide the food and supplies at restaurants, delis, bars, hotels, schools and institutions… basically the nations food operations. Their contribution to America’s dining and leisure time often goes widely unnoticed by the general public. In this episode a food distribution CEO, who never really wanted to work in the industry to begin with, shares his thoughts on the business of foodservice and maintaining a positive outlook during a challenging time.

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Links relevant to this episode include www.savalfoods.com and www.dennisexpress.com.

We look forward to your feedback, send an email to podcast@dennisexpress.com.

Episode 59 – A Full Comp Crossover

Wisdom nuggets with a twist. 

We're cross-pollinating podcasts in this episode! Full Comp host Josh Kopel takes the reins and joins Dennis Knows Food host Luke LaBree to discuss some of their biggest takeaways from past interviews. 

Episode 59 reflects on the experiences and advice of several widely different foodservice professionals. Timeless and relatable wisdom; the ideas and insights flowing in this episode will get you fired up about finding unique opportunities in your operation.

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Links relevant to this episode include www.joshkopel.com and www.dennisexpress.com.

We look forward to your feedback, send an email to podcast@dennisexpress.com.

Episode 58 – Marketing to the Checklist

A discussion about using restaurant reopening guidelines as a to-do list for marketing messages.

In this episode of Dennis Knows Food host Luke LaBree talks with Cary Weston, partner at Sutherland Weston Marketing Communications. The idea at hand… What if foodservice operations used restaurant reopening checklists as a guide for marketing their businesses?

Sharing your adherence to safety and sanitation practices will help build customer confidence at a time when the public seeks comfort and reassurance. Plus, adding a dash of personality and empathy to your messaging will help showcase your unique business and build an emotional connection with your customers. Episode 58 provides inspiration for capturing customer attention while reinforcing your foodservice brand during this challenging time.

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Links relevant to this episode include www.sutherlandweston.com and www.dennisexpress.com. For the CDC’s restaurant reopening guidance click HERE. For COVID-19 related information click HERE.

We look forward to your feedback, send an email to podcast@dennisexpress.com!

Episode 57 – Video Marketing During the Covid

The New Video Norm - Marketing During the Covid

In this special video and audio dual-edition of the Dennis Knows Food podcast, host Luke LaBree interviews Sal Marotta of SM Media Group on the creation and use of video in the foodservice industry. Video, especially social media video, is a powerful marketing tool that has become increasingly more potent and important during the coronavirus outbreak.

Luke and Sal discuss how the restaurant industry can take advantage of video, tips and tactics for first timers and novices, best practices for marketing strategies and a lot more.

There's a wealth of insight in this episode, which is available in video and standard podcast format. Enjoy, subscribe and share with anyone who could benefit from this information.

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Links relevant to this episode include: dennisexpress.com and the Foodservice 411 Facebook group: facebook.com/groups/foodservice411

We look forward to your feedback, send an email to podcast@dennisexpress.com!